JOINT DEAL LOCALIZES eWEEK.COM FOR EUROPEAN MARKET;EXTENDS GLOBAL REACH, EXPANDS MARKETING PROGRAM PORTFOLIO FOR BOTH COMPANIES
PARIS -NEW YORK, March 26 Ziff Davis Enterprise, B2B
technology's trusted information and marketing resource, today
announced a partnership with NetMediaEurope. Under this partnership,
Ziff Davis Enterprise has designated NetMediaEurope as the licensed
provider of localized eWeek.com sites in France, Italy, Spain and
Germany. NetMediaEurope will serve as Pan-European sales and client
services partner for Ziff Davis Enterprise's portfolio of integrated
marketing programs, including demand generation, e-seminars and live
executive events. Ziff Davis Enterprise will also be able to offer its
clients branding opportunities across NetMediaEurope's portfolio of
European websites. NetMediaEurope was founded in July 2007 after a successful
Management Buy-Out of the online assets of VNU Business Media Europe (a
VNU branch, now known as The Nielsen Company) in four countries.
Recognized as Europe's pre-eminent B2B media/marketing firm for the IT
professional and technology marketer audience, the company's portfolio
of more than 40 websites includes such brands as VNUnet, The Inquirer,
PC Professional, Gizmodo and Silicon. The European launch of eWeek.com
is planned for Q2 2008. "NetMediaEurope's proven reputation in the European community of IT
experts and technology marketers make them the ideal partner for us,"
said Steve Weitzner, chairman and CEO, Ziff Davis Enterprise. "They're
well suited to readily address the heightened European demand for our
content and services. In fact, NetMediaEurope has already begun
delivering European face-to-face events and demand generation programs
on behalf of our global customers. We are excited to have them on
board." This partnership is part of Ziff Davis Enterprise's overall
strategy to expand the global reach of its editorial and marketing
programs through an extensive network of best-of-breed local partners. "We are thrilled to partner with Ziff Davis Enterprise," said
Dominique Busso, CEO, NetMediaEurope. "It's an honor to bring the
renowned eWeek brand to the discerning European IT community. Our
insight into the European marketing needs of the B2B technology
marketer and Ziff Davis Enterprise's extensive portfolio of integrated
marketing programs will be a winning combination for our mutual
clients." About Ziff Davis Enterprise, Inc.: Ziff Davis Enterprise, Inc. is B2B technology's trusted information
and marketing resource. Millions of technology buyers rely on our
relevant, objective content to identify the right solution for their
organization. Over 300 technology companies, from industry giants to
emerging start-ups, rely on our contextual marketing, content and
audience development expertise to compress sales cycles and lower their
go-to-market costs. Leading brands include Baseline, CIO Insight,
eWEEK, baselinemag.com, cioinsight.com, eWEEK.com, WebBuyersGuide.com,
the Developer Shed network, as well as eSeminar, Virtual Tradeshow,
Event, and Custom Media services. Ziff Davis Enterprise has a global
database of 4 million users representing an unparalleled community of
business and technology professionals, developers, and the channel. www.ziffdavisenterprise.com About NetMediaEurope: NetMediaEurope was founded in July 2007 after a group of leading
managers in VNU together with the Online CEO, Dominique Busso, joined
forces with Truffles Ventures in Paris to successfully carry out a
Management Buy-Out of the online assets of VNU Business Media Europe (a
VNU branch, now known as The Nielsen Company) in four countries.
NetMediaEurope publishes a portfolio of websites aimed towards IT
Experts. With its more than 40 sites across Europe, NetMediaEurope is
the leading European B2B sales house to target the IT professional
audience and market segment. Furthermore, NetMediaEurope is the exclusive pan-European
advertising Sales representative for the online information technology
properties of Incisive Media (websites previously owned by VNU) in the UK, and
VNU Media in the Netherlands.
Our portfolio includes brands such as Computable, The Inquirer, PC
Professional, Gizmodo and Silicon. www.netmediaeurope.com
Website: http://www.ziffdavisenterprise.com/
Website: http://www.netmediaeurope.com/
Press Contact :
Dominique Busso
+33 6 13025845
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